JOSÉ ARNALDO SUAID
CREATIVE DIRECTOR
INNOCEAN BERLIN

Samsung x Fortnite

Anti Bullying Skin

Tech + Social Influencers

-- The Aura Glow skin is the first brand skin in Fortnite that can be donated to help fight a new cyberbullying in Fortnite: it’s against players called “Default”.

Awards and Honors
- Cannes Lions - Silver / Media
- Cannes Lions - Shortlist / Media
- El Ojo de Iberoamerica - Bronze / Social
- El Ojo de Iberoamerica - Bronze / Sustainable
- El Ojo de Iberoamerica - Bronze / Media
- Ad Stars - Bronze / PSA Others
- Ad Stars - Shortlist / Brand Experience & Activation
- Ad Stars - Shortlist / Social & Influencer
- Ad Stars - Shortlist / Media

Volvo

Competitors' Sale

Integrated Campaign

-- The day Volvo advertised other brands' cars to help drivers buy the new XC60 diesel.

Awards and Honors
- Cannes Lions - Silver / Outdoor
- Cannes Lions - Silver / Media
- Cannes Lions - Bronze / PR
- Cannes Lions - 2x Shortlist / Direct
- El Ojo de Iberoamerica - Silver / Digital
- El Ojo de Iberoamerica - Silver / Media
- El Ojo de Iberoamerica - Silver / Via Publica
- El Ojo de Iberoamerica - Bronze / Integrated Campaign
- El Ojo de Iberoamerica - Bronze / Brand Experience

Samsung

Galaxy Surfboard

Technology Product Design

-- A surfboard that connects the World Champion Gabriel Medina with his coach while he is at sea. Motivating and helping him to improve in real time.

Awards and Honors
- One Show - Merit / Use of Technology
- Cannes Lions - Shortlist / Promo
- Cannes Lions - Shortlist / Direct
- Cannes Lions - Shortlist / Outdoor
- Cannes Lions - Shortlist / Design
- LIA Awards - Shortlist / Digital
- El Ojo de Iberoamerica - Shortlist /Direct
- Creativity Online TOP 1 for one week / Most Popular
- Adweek / Ad Of The Day
- Little Black Box / Editor's Choice

Hyundai

Experiment N

Global Campaign

-- The most powerful all-electric Hyundai has ever crafted VS Winter Blues.

For the first time, the "Depth of Joy" is measured while locals from one of the world's darkest cities drive the IONIQ 5 N.